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Strategies for Customer Relationship Building in Software: Impactful Solutions for the Industry

When you get right down to it, freight brokerage is still a relationship business. Shippers and carriers want to work with freight brokers they know — and they trust. But as technology has advanced, so too have the expectations in freight broker relationships. Today, customers must trust that their logistics providers are armed with advanced freight broker software to maintain a strong, mutually beneficial relationship.

Drumkit could fall into the category of relationship counselor. Our industry-leading freight broker software provides the tools with which shippers, carriers, and brokers can build the strongest of business relationships.    

Understanding Customer Needs in Freight Broker Software

Freight brokerage customers want fast responses to their queries. They want data at their fingertips. They want real-time visibility. Even if they personally like the freight brokers they deal with and know their kids’ names and favorite sports teams, those customers will end the relationship and move on to someone else if their calls and emails go unanswered — or worse, their freight has been lost in a maze of disparate transportation management systems.  

Drumkit enables immediate responses, instantly available information, and real-time visibility into every load. We do it, in part, with:

  • Automatic Status Updates, which keep shippers and carriers informed every step of the way. 
  • Smart Sidebar, allowing users to see all load information across platforms in one place.
  • AI-Powered Smart Autoreplies that dramatically reduce response time without losing personalization.
  • Quick Quotes that help freight brokers win loads fast.
  • Automated Load Building, which eliminates manual data entry errors.
  • Load Matching, enabling quick and accurate carrier selection.

With Drumkit, freight brokers no longer have to bounce back and forth between multiple screens and click on multiple tabs to track shipments. With Drumkit’s Track & Trace, real-time shipment updates are delivered straight to where brokers work. Our Smart Sidebar appears on any website, even within an email inbox, delivering shipment visibility exactly when and where freight brokers need it. 

Drumkit enables freight brokers to spend less time searching for information and gives them more time to manage their book of business — and develop deeper relationships with their customers. 

Providing Exceptional User Experience and Support

With Drumkit as the relationship coach, freight brokers can now keep their customers happy, at any time of day. Drumkit does all the work. Our freight broker software seamlessly integrates with existing TMSs, quoting tools, appointment scheduling tools, and CRM platforms. 

At Drumkit, we build relationships with our customers the same way we enable them to improve relationships with their customers. 

Kory Heerspink, operations manager at Windmill Transport, recently posted a photo on LinkedIn of Drumkit founder and CEO Dhruv Gupta’s visit to the company’s Grand Rapids and Holland, Michigan, offices. 

“What a master class in leadership,” wrote Heerspink of the meeting with Gupta, who “took the time to sit down with our team, ask thoughtful questions, and genuinely listen to feedback. Not every day do you see a CEO so intentional about growth — not just for their product, but people and partnerships.” 

The leaders of Windmill Transport said with Drumkit, they’ve found a way to give both their team members and customers time back in their day. 

Drumkit’s freight broker software “lets us plug directly into shippers’ appointment portals via API so we can book — or rebook — appointments in seconds. No emails. No calls. No delays. Need to schedule a time-sensitive load? Done. It’s instant. Plus, their team is top-notch — responsible, proactive, and just easy to work with. Exactly the kind of partnership we’re striving to build across the board,” they wrote in a “big shoutout to the Drumkit crew” on LinkedIn. 

Start Building Relationships Today with Drumkit

Drumkit’s cutting-edge software empowers freight brokers to work smarter, get more done, scale their business, and build ironclad customer relationships. By automating time-consuming and error-prone processes, freight brokers can significantly reduce operational inefficiencies, improve the bottom line — and better serve customers. 

Today, automation is an absolute must for freight brokerage to stay ahead of the pack. With Drumkit, freight brokerages can successfully integrate automation into their operations and achieve greater efficiency — and improved customer relationships. 

Start building your own relationship with Drumkit that will immediately benefit your customers. Book a demo today.

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